About
Outside of work, I love music festivals, digital experimentation, and designing weird, joyful things.
(01)
Clarity over complexity
I’m drawn to complex systems, but I don’t believe they should feel complicated. Before designing screens, I focus on structure: mapping workflows, defining logic, and aligning incentives. When the system is coherent, the interface can be calm.
(02)
Designing for legibility
AI products should feel understandable and accessible without requiring users to read long pages of documentation or go through an extensive onboarding process. I design for transparency, feedback, and human oversight so automation remains trustworthy. Intelligence should amplify human judgment, not obscure it.
(03)
Intention by default
Every element should earn its place. Visual hierarchy, motion, copy, and interaction patterns all serve a purpose. I value restraint, coherence, and design decisions that reduce noise rather than add to it.